Food Content Marketing Coordinator
We’re looking for a curious, creative and confident Food Content Marketing Coordinator to join our national marketing team and help us bring the stories behind our food to life. We want to do more than simply supply ingredients. We want to connect our customers with their food — where it comes from, the people behind it, what’s in season, what’s new and how great ingredients can add value to their business. That’s where you come in.
What you'll be doing
Fresh produce will be a major focus of your role. You’ll get out from behind the desk and into our growing regions, meeting the people behind our produce and finding the stories our customers should know about. One day you might be in a paddock talking to a grower about what’s coming into season. Another could see you behind the scenes with a supplier, capturing a chef’s perspective, discovering a new product or creating content at one of our branches or industry tradeshows.
You'll take those moments and turn them into engaging content across social media, MyBidfood, EDMs, On the Menu and other customer touchpoints.
Alongside produce, you'll work closely with our Marketing Manager – Food Content to bring stories to life.
You’ll:
- Lead fresh produce content, including grower storytelling, seasonality, product inspiration and regional content.
- Create engaging short-form video and social content — from identifying the story and capturing footage through to editing and publishing.
- Visit growers, suppliers, chefs, customers and Bidfood branches to uncover stories worth sharing.
- Interview people and help bring their personalities and expertise to life on camera.
- Help shape and develop what Bidfood's social content could become.
- Spot opportunities rather than waiting for a brief — whether that's a great grower story, an emerging food trend, an interesting ingredient or something happening behind the scenes.
- Bring fresh produce to life across MyBidfood, EDMs and On the Menu, helping our customers understand what's in season, what's available and why it matters.
- Work alongside the Marketing Manager – Food Content to create content across other exciting food categories.
- Think content first — finding a great story and considering how we can make the most of it across different channels.
- Build strong relationships with our produce branches around New Zealand and help them bring relevant local stories to their customers.
- Attend industry tradeshows and travel around New Zealand as part of the role.
Who are we looking for? We're less interested in how many years you've been doing this and more interested in what you can bring to it. You could come from marketing, social media, content creation, FMCG, hospitality, an agency environment or somewhere we haven't thought of yet.
What matters is that you:
- Genuinely love food and curious about ingredients and the people behind them.
- Are a natural storyteller who can recognise when there's an interesting story worth telling.
- Know how to create social content that people want to stop, watch and engage with.
- Are confident shooting and editing quality short-form video content.
- Are comfortable talking to people from all walks of life — from a grower in a paddock to a chef in a kitchen or a Category Manager in the office.
- Aren't afraid to jump in front of the camera yourself.
- Aren't afraid to suggest a different way of doing something.
- Are proactive, energetic and happy working both independently and collaboratively.
- Have a clean driver's license and are comfortable travelling regularly as part of the role.
You don't need to be an expert in every content creation platform. We're open to the tools that help you do your best work and can provide access to the right technology and support.
You'll also work alongside our in-house creative team for larger content projects, so you'll have the freedom to create while having great people around you to help bring bigger ideas to life.
Why this role is different
Food has a story long before it reaches the plate.
This role gives you the opportunity to get closer to those stories.
You'll have access to growers, suppliers, chefs, customers, new products, seasonal ingredients and our teams around New Zealand — and the creative freedom to find interesting ways to share what you discover.
No two days will look quite the same.
You'll be joining us at an exciting point in our content journey. We've started evolving how we show up through social and food content, but there's plenty more we want to do. You'll work closely with our Marketing Manager – Food Content and have the opportunity to contribute ideas, experiment with new approaches and help shape where our content goes next.
If you're passionate about food, curious about the people and stories behind it, and know how to turn a great moment into great content, we'd love to see what you can do.
When you apply, we'd love you to share examples of content you've created — whether that's social video, photography, campaigns, personal projects or other work that shows us how you think and create.
